Who is Roger anyway?

The founders of Rogers were partners in a dispensary in Westwood California for many years where there used to be a disabled veteran who would come in every single morning and ask for just one joint. His name was Roger. They used to keep a bowl of joints on the counter with a label that said, "Rogers." The name stuck. 

At the time they were rolling all joints in their apartment in Beverly Hills, and didn't know what to write on the back. Call it wishful thinking.